Phil Seboa hosts a special episode of Unplugged: An IoT Podcast, joined by Benson Hougland, Vice President of Opto 22, to explore the pioneering world of industrial automation and the industrial Internet of Things (IIoT). With three decades in the industry, Hougland imparts valuable insights on his career journey, the transformative power of Ethernet and IoT solutions, and the importance of home automation as a learning tool for industrial applications. This episode not only highlights the evolution of the IIoT landscape but also illustrates the integration of innovative technologies on the plant floor.

The Journey into Industrial Automation

Benson Hougland shares an inspiring narrative of his venture into industrial automation—beginning with a homemade setup manufacturing aluminum vents. “I was enamored by that process,” he reminisces, showcasing how early entrepreneurial endeavors fueled his passion for advanced technologies. Transitioning to PC consulting, Hougland found a synergy between computing and industrial controls, paving the way to a pivotal career with Opto 22. His tale emphasizes the power of curiosity and innovation in driving professional growth within the dynamic realms of automation and IoT, underscoring how diverse experiences can lead to impactful contributions in the industry.

Bridging IT and OT with Ethernet

Benson provides a compelling look at the significant role Ethernet played in blurring the lines between IT and OT. The adoption of Ethernet TCP/IP protocols addressed interoperability challenges and simplified communication across industrial ecosystems. Despite initial resistance, Hougland says, “We were right there… addressing applications in distributed control systems markets.” Opto 22’s persistent focus on Ethernet led to its ubiquitous presence in industrial automation today. This integration of IT and OT domains exemplifies the power of leveraging cutting-edge technologies to foster seamless data exchange and improve operational efficiencies across diverse industrial operations.

The Role of Home and Industrial Automation

Highlighting the value of home automation projects, Hougland reflects on how personal endeavors, such as using Starlink for boat telemetry, serve as vital tools for learning and innovation. He notes, “What you learn in your home is translatable over to our industry.” Through home automation, industry professionals are exposed to practical applications of IoT technologies, promoting a deeper understanding of connectivity, control systems, and data management. These projects enhance creative problem-solving skills, inspiring professionals to integrate advanced tech solutions into industrial environments, thereby advancing the field of industrial automation.

Key Quote From The Episode

“We’re seeing a huge uptick in demand…people are just expecting that, like their computers or like their phones, they just work.” - Benson Hougland

Key Takeaways

• Hougland’s career journey highlights the importance of innovative thinking and curiosity in shaping successful paths within the IoT and automation industry.
• The instrumental role of Ethernet in merging IT and OT domains illustrates how embracing technological advancements can enhance connectivity and streamline communication.
• Personal home automation projects provide practical learning experiences, offering valuable insights that can be applied to industrial settings to foster innovation.

Wrap Up

The conversation with Benson Hougland offers valuable perspectives on employing innovation and curiosity within the industrial space. His experiences underline the critical transformations brought by Ethernet in the world of IIoT, enabling seamless IT and OT integration. Additionally, Hougland advocates for personal tech projects as educational tools, encouraging readers to leverage these experiences for improved IoT application and understanding in their professional roles.

About the Guest

Benson Hougland serves as Vice President of Opto 22, with over thirty years in the field of industrial automation and Internet of Things. Renowned for his commitment to fostering innovation, he has been instrumental in advancing the integration of IT and OT solutions. Hougland’s career is marked by contributions that continue to reshape the landscape of industrial communication and IoT technology.

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