Industry Sage Media
June 10, 2025
Industrial automation professionals, systems integrators, and plant managers tuning into Unplugged: An IIoT Podcast will find Vladimir Romanov’s conversation with host Phil Seboa relevant and practical. This episode focuses on managing legacy systems on the plant floor, the importance of upskilling personnel, and the challenges and strategies for integrating data-driven solutions in manufacturing.
Bridging the Gap Between Legacy Systems and Modern IIoT
Vladimir Romanov points out that working with legacy equipment is a reality for many manufacturers. Before any advanced analytics or optimization, there’s often a considerable effort required just to get reliable data out of outdated hardware and software. “The reality is… you need to spend a lot of time contextualizing the data, but ultimately upgrading the equipment to be even able to communicate the data out,” Romanov notes. He describes visiting sites still reliant on technologies like Windows 98 or PLCs that are long obsolete. The first step is conducting detailed on-site assessments, prioritizing upgrades based on risk and budget, and ensuring any investment genuinely improves communication and reliability. These incremental improvements pave the way for future digitalization.
Upskilling the People Behind the Technology
Romanov emphasizes that technical challenges are matched—often surpassed—by workforce development issues. “Almost every factory I go to is hiring for control systems engineers. Right? So there's a clear lack of… just people… to maintain the plant running, but ultimately slowly improve the plant as well,” he explains. He stresses that technology alone can’t drive manufacturing forward without staff who understand both the hardware and the new software tools being added. Compounding the challenge is the difficulty of quantifying return on investment from new data solutions up front, making management buy-in and employee training essential for successful modernization projects.
Turning Data Into Actionable Plant Improvements
Collecting data is only part of the process. Romanov observes that even as plants install SCADA, MES, and historian systems, staff on the floor may not always know how to interpret the new data or what actions to take. “I still see a lack of plant floor understanding of data… dashboards that give you high level insight,” he explains. Many teams struggle to move beyond monitoring to using information for decision-making and improvement. Romanov suggests that change management, ongoing education, and involving frontline employees in solution design are needed to realize real manufacturing gains from digital solutions.
Key Quote From The Episode
“I think the people challenge is even greater than the technical challenge.” – Vladimir Romanov
Key Takeaways
Wrap Up
Manufacturers looking to improve operations must balance legacy equipment realities, invest in workforce capabilities, and support change management to translate data into real improvements. Readers should start with targeted assessments of plant infrastructure, plan for incremental upgrades, and prioritize team training and engagement throughout technical shifts. Partnering with professionals who understand both equipment and organizational culture will accelerate successful outcomes.
About the Guest
Vladimir Romanov is a leader in industrial automation and digital transformation. Having worked with Procter & Gamble, Kraft Heinz, and in IT-focused startups, he brings deep hands-on experience bridging operational and data-driven solutions. Romanov is also known as a co-host of Manufacturing Hub and founder of SolisPLC, where he is an advocate for ongoing learning in the manufacturing sector.
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MEET THE HOSTS
About Phil Seboa
Phil Seboa is an automation enthusiast with a deep passion for Industry 4.0 and IIoT. With a background in Electrical and Automation, he has worked on diverse projects, including electrical modifications of electric motors and high voltage transformer solutions for the Australian Power Grid. As a Sales Engineer at Phoenix Contact, he gained expertise in edge technology, automation, power reliability, and control systems.
Currently, Phil is excited about the Ignition software platform's potential in the industrial sector. He also explores home automation, using IIoT infrastructure to create practical solutions that enhance everyday living. Phil is committed to continuous learning and actively engages with the automation community, sharing his knowledge and insights.
Fun Fact: Phil once took a football team to a sponsored event at Wembley Arena as a bus driver, scored a goal on the pitch.
About Ed Fuentes
Ed Fuentes is an industrial automation expert with over 30 years of experience, currently serving as a Technical Sales Executive at Inductive Automation Australia. He leverages Industry 4.0 technology to drive digital transformation in the Australian manufacturing sector. Ed's career includes roles at ATS Global and Rockwell Automation, with expertise in account management and technical sales.
He holds a Bachelor of Engineering and a Post Graduate Diploma in Business Management from Swinburne University of Technology, and is certified in Ignition Core 8.1 and as a Cisco Certified Network Associate. Dedicated to continuous learning and innovation, Ed is an active participant in industry communities.
He enjoys exploring culinary places, talking to chefs, and using his various BBQs to entertain friends and family.